Campaign Rollouts and Activations
Situation: Aristrocrat Technologies is a global leader in the making of slot machine games and cabinets. Strategy, creative, advertising, promotions, and patron experiences were needed for frequent new game and cabinet releases throughout the United States.
Objective: Work with Aristocrat’s internal marketing team to strategize and create successful B2B and B2C campaigns to increase cabinet and game sales as well as coin-in play.
Approach: Create truly unique advertising and experiences that embraced the flavor and intrigue of each product.
Winner’s World Multi-Game Bar Top campaign highlighting Buffalo,
the most coveted slot game on
Winner’s World and the casino floor
McCarran International Airport baggage claim floor
Guerrilla activation and enhanced patron experience for the premiere release of Mad Max Fury Road Slot Game. The transformation involved turning Las Vegas Casino valet services into the movie’s army of War Boys to greet players and hotel guests. Themed parking vouchers were provided in place of normal vouchers.
Mad Max Fury Road G2E Wheel-Spin activation
Mad Max Fury Road Wheel-spin concept for G2E Gaming Expo booth
Mars X game cabinet print