“The Art of Eating Healthy” Campaign

Situation: More than 20 years ago, Pita Jungle was one of the original and most well-known local choices for healthy eating. The beloved brand became tired and overlooked with increasing competition.

Objective: Reestablish Pita Jungle as the fresh and lively brand that is synonymous with delicious, healthy food.

Approach: Embrace Pita Jungle’s motto of “The Art of Eating Healthy.” However, it’s more than a motto, it’s a philosophy that drives everything from business decisions to the way every dish is plated, and was to be the catalyst for renewing the brand through radio, social videos, and outdoor.